Andrew Johnston

Communications advice

 
      Many international organizations produce articles, reports, news releases, web pages and other texts aimed at a general audience that fail to reach their target because they are weighed down by technical and abstract language.

I can help by:

• identifying target audience, key messages and powerful narratives

• offering preliminary advice on language: vocabulary, register, tone

• supplying feedback on drafts: message, structure and writing style

• writing summaries, press releases, web pages and other supplementary
material